Every advisor on this team has spent 15 or more years deploying production AI systems at enterprise scale. Not studying them. Not advising on frameworks. Building, debugging, and shipping them across some of the world's most demanding technology environments.
AI Advisory Practice was founded in 2022 by Fredrik Filipsson and Morten Andersen, two successful SMB entrepreneurs who used AI to build their own businesses to multimillion dollar scale before AI was something most companies took seriously. They founded this practice to give enterprises the same operator-level AI thinking they used to grow their own ventures, not the theoretical version sold by big firms.
Fredrik is a successful SMB entrepreneur who used AI to build his own business to multimillion dollar scale, applying AI in commercial contexts since 2022 as a core operational and competitive advantage. He co-founded AI Advisory Practice to give enterprises the same operator-level AI guidance, not the theoretical version. His advisory focus is AI strategy, use case prioritisation, and vendor selection.
He advises from direct experience making the same build versus buy decisions, facing the same data quality constraints, and navigating the same organisational resistance that enterprise AI leaders encounter daily. His writing takes a direct, contrarian stance against AI hype and focuses on what actually works in production.
Morten is a successful SMB entrepreneur who used AI to grow his own business to multimillion dollar scale, then co-founded AI Advisory Practice with Fredrik Filipsson to bring that production-level experience to enterprise advisory. Having built and run AI-powered operations since 2022, he knows first-hand what AI implementation actually requires beyond what frameworks and research papers describe.
His advisory focus covers AI implementation architecture, MLOps platform selection, data strategy, and the technical governance structures that allow AI programmes to operate reliably at scale. He bridges the gap between strategic intent and technical execution.
Fredrik Filipsson and Morten Andersen did not learn AI from a research deck. They are successful SMB entrepreneurs who each used AI to build their own businesses to multimillion dollar scale, making the build versus buy calls, fixing the messy data, and shipping models that had to pay for themselves. AI Advisory Practice exists because they kept being asked the same question by enterprise leaders: how did you actually do this?
That operator background is the difference. The advice here comes from people who have run the profit and loss on an AI bet with their own money, not from analysts theorising about other companies' deployments. Founder-led engagement, no handoffs to junior staff, and a bias toward what ships.
"We built multimillion dollar businesses on AI before it was fashionable. Enterprises do not need another framework. They need someone who has spent their own money getting AI into production and lived with the result."
Founder-led engagements are extended with a vetted bench of senior specialists selected on a per-engagement basis. Where your programme needs depth we do not already carry in-house, we bring in a named specialist for that scope and name them in the statement of work.
Our staffing model is designed around one principle: your organization deserves the senior practitioner on every call, not just the first one.
Start with our free AI Readiness Assessment to understand where your organization stands, then connect with the partner best suited to your challenge.